They’ve been favoured by both Alessandra Ambrosio and Emily Blunt, but Hollywood’s new favourite shoe brand is more suited to a quick dash to the supermarket than a strut down the red carpet.
They’re called Soludos, and they appear to be doing for espadrilles what Havaianas did for the humble rubber thong.
Launched in 2010, Soludos (which come in men’s, women’s and children’s sizes) are the creation of New York native, Nick Brown.
According to the brand’s website, the shoes were created when Nick “was unable to find the traditional rope-soled espadrilles he had grown up wearing on holiday along the Spanish Coast”, which is an incredibly pragmatic response to what must have been one of the greatest ‘first-world problems’ ever articulated.
When they were first released, Vanity Fair predicted big things for Soludos. Noting sightings of the shoe on the dressed-down feet of Jennifer Garner and Kate Bosworth, they described the shoes as “casually chic”.
Five years later, and Soludos are having a moment.
This year, the shoes have been spotted on everyone from Diane Kruger to Elle Fanning.
Earlier this month, after noticing the influx of rope soles onto the footpaths of West Hollywood, Footwear News said the brand “appealed to high-profile celebrities as an easy off-duty shoe”. After publishing a string of pictures of celebrities rocking their Soludos, the Huffington Post told its readers, “you’re probably going to want to order these”.
And, if you, as an Australia-based reader, did want to order them, it wouldn’t be impossible.
For “approximately” $US39 ($53), Soludos will ship a pair of the shoes Down Under.
Women’s styles retail between $US43 ($59) and $US195 ($267), quiet lunch at Nobu not included.