Since time immemorial—or whenever credit cards were invented—wherever royals go, charges follow. There’s the Kate Effect, which has helped move A-line and knee-length product for almost a decade now. Then came the George Effect, and soon after that came the even larger Charlotte Effect. (It began with the blanket she was swaddled in the day she met the world in 2015.) And as one might have already predicted, the Markle Effect has been going strong since it became clear that the actress Meghan Markle was serious with her now-fiancé, Prince Harry. What separates Markle’s retail push from the others, however, is its uniquely Canadian bent, according to reporting from The Cut.
image: Avondjurken 2018
Markle grew up in southern California, but has lived in Toronto for seven years, where she was filming the USA series Suits. It’s also where she befriended her stylist Jessica Mulroney, who has also worked with Sophie Grégoire-Trudeau, Prime Minister Justin Trudeau’s wife. Mulroney dressed Markle for Monday’s announcement, per Women’s Wear Daily. They chose a $750 white coat by Ontario-based brand LINE the Label, and earrings by Birk. The coat sold out “within minutes” according to the brand’s co-founder and president, John Muscat, despite the fact that its site crashed several times on Monday. Muscat told WWD, “We’re not a huge company and it’s the end of the season so we don’t stock a lot of these coats. They are all handmade.”
Markle’s engagement fashion choices showed that she’s doubling down on Canadian brands even as she’s entering the royal family. Mackage, the high-end outerwear brand, had to restock its leather coat after she wore it to the Invictus Games in September, the co-founders told The Cut (and good luck finding it in your size even now). She paired that with a dress from Aritzia, the Vancouver-based fast fashion brand with a style resembles a minimalist’s Zara. The brand is one of her favorites, it would seem. A quick scroll through a Markle fashion blog like “Meghan’s Mirror” will find her in Aritzia as well as other Canadian favorites from Sentaler to Soia Kyo to Smythe. Just last year, she guest designed a line for womenswear retailer Reitmans.
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