At the same time, brand slogan Li Ning to replace ”making change” in the subsequent promotion, will gradually replace the use of many years, ”everything is possible”. New logo in continuing the legacy of the visual image, with a flutter of letters L are the main screen, but is more like a ”human” character. Li Ning hopes ”person” to interpret the image of the values of sport ”, encouraging everyone to express themselves through movement, I realize.” This year or the 20th anniversary of the sports brand Li Ning, the year you spent in Singapore opened its first flagship store away, and badminton related to sports teams as major overseas markets at home and abroad in recent years has significantly improved performance. Li Ning choose to replace the logo to 20 years, recasting thus branding the intention is clear. According to informed sources relevant staff in February for a sketch of the new logo is preparing for a long time.
Like a shoe magnate Guangzhou Pegasus Footwear Co., Ltd. (”Charter”) and Wenzhou Aokang Group (hereinafter, ”Ockham”), respectively, in the delta of the Pearl Delta and Yangtze River river and is trapped in today in the same labor and raw materials rapidly rising costs and actively working for the European Union on Chinese victoria secret outlet shoes anti-dumping lawsuit. However, since different regions that brought growth path strategy and business development of two very different shoe, also brings different results. A letter of application for conversion president Wu Chen Chang Road, Guangzhou, a letter arrived from Taiwan in 1990 to set up factories in Guangzhou, is one of the first batch of Taiwan production lines of shoes with the mainland, using its network abroad Original Cheap and Guangdong workforce, and a number of large customers for Nike foundry. With the rapid development of factories in Guangzhou, just shut factories in Taiwan and all orders will be moved to the peninsula, near the peak of a letter had 20,000 employees and annual exports of over 100 million. However, the influence of multiple factors in recent years,
the rapid rise in labor costs in the Pearl River Delta, the appreciation of the renminbi, the national macro-control, international trade friction and markets international, as consumer crisis, Wu Chang Chen business began to decline, especially since the financial crisis, Guangzhou, lyrics orders fell four percent, the number of workers from 13,000 now reduced to six or seven thousand people. Some time ago I heard Wu Chen Chang has relocated elsewhere. Wu Chen Chang recently agreed to be the interview ”First Financial Daily” denied that he spoke orders rebounded this year, but the cost pressure is still very large, and then dare to expand the production scale in the Pearl River Delta, the current labor situation rigid, non Ask the other shoe will dig with higher wages, only to give up part of economic order to maintain the existing level and think of new countermeasures. But in doing Inland brand management or outside Southeast Asia moved about,