{"id":18654,"date":"2014-03-19T12:59:09","date_gmt":"2014-03-19T10:59:09","guid":{"rendered":"http:\/\/blogg.improveme.se\/ellenf\/?p=18654"},"modified":"2014-03-20T11:01:22","modified_gmt":"2014-03-20T09:01:22","slug":"innehallet-vs-forpackningen","status":"publish","type":"post","link":"https:\/\/blogg.improveme.se\/ellenf\/2014\/03\/19\/innehallet-vs-forpackningen\/","title":{"rendered":"Inneh\u00e5ll vs. f\u00f6rpackning"},"content":{"rendered":"<p><strong>Det finns tv\u00e5 typer av sk\u00f6nhetskonsumenter<\/strong>; De som faller f\u00f6r estetiken \u2013 f\u00f6rpackning, doft och att formulan &#8221; k\u00e4nns sk\u00f6n p\u00e5 huden&#8221;. Sedan vi andra, som \u00e4r lite mer hardcore och resultats-fokuserade. Jag har exempelvis aldrig ens reflekterat \u00f6ver vad\u00a0 <strong>Jan Marinis <\/strong>hudv\u00e5rd doftar \u2013 men det \u00e4r inte rosor i alla fall.<\/p>\n<p>Det ultimata \u00e4r f\u00f6rst\u00e5s en kombination \u2013 och med sina nya f\u00f6rpackningar (bild nedan) tycker jag att <strong> Estelle &amp; Thild <\/strong>lyckas med detta \u2013 samtidigt som de \u00e4r organic. <strong>Vilket egentligen inbegriper en tredje konsument-typ;<\/strong> &#8221;Eko-shopparen&#8221;. H\u00e4r \u00e4r det ocks\u00e5 inneh\u00e5llet som r\u00e4knas men etiken \u00e4r den st\u00f6rsta drivkraft.<\/p>\n<p>En liten enkel kartl\u00e4ggning bara s\u00e5h\u00e4r f\u00f6re lunch. Nu ska jag g\u00f6ra en enkel sallad p\u00e5 tonfisk i olja, haricot vertes, k\u00f6rsb\u00e4rstomater och majskorn som jag blandar runt med en liten klick l\u00e4ttmajon\u00e4s och citronpeppar. \u00c4lskar att g\u00f6ra det enkelt f\u00f6r mig. Hoppas ni f\u00e5r en underbar onsdag!<\/p>\n<p><a href=\"http:\/\/blogg.improveme.se\/ellenf\/files\/2014\/03\/1499576_10152379152560337_1047246874_n.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18655\" alt=\"1499576_10152379152560337_1047246874_n\" src=\"http:\/\/blogg.improveme.se\/ellenf\/files\/2014\/03\/1499576_10152379152560337_1047246874_n.jpg\" width=\"640\" height=\"640\" srcset=\"https:\/\/blogg.improveme.se\/ellenf\/files\/2014\/03\/1499576_10152379152560337_1047246874_n.jpg 640w, https:\/\/blogg.improveme.se\/ellenf\/files\/2014\/03\/1499576_10152379152560337_1047246874_n-150x150.jpg 150w, https:\/\/blogg.improveme.se\/ellenf\/files\/2014\/03\/1499576_10152379152560337_1047246874_n-300x300.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Det finns tv\u00e5 typer av sk\u00f6nhetskonsumenter; De som faller f\u00f6r estetiken \u2013 f\u00f6rpackning, doft och att formulan &#8221; k\u00e4nns sk\u00f6n p\u00e5 huden&#8221;. Sedan vi andra, som \u00e4r lite mer hardcore och resultats-fokuserade. Jag har exempelvis aldrig ens reflekterat \u00f6ver vad\u00a0 Jan Marinis hudv\u00e5rd doftar \u2013 men det \u00e4r inte rosor i alla fall. Det ultimata &#8230; <a title=\"Inneh\u00e5ll vs. f\u00f6rpackning\" class=\"read-more\" href=\"https:\/\/blogg.improveme.se\/ellenf\/2014\/03\/19\/innehallet-vs-forpackningen\/\" aria-label=\"L\u00e4s mer om Inneh\u00e5ll vs. f\u00f6rpackning\">L\u00e4s mer<\/a><\/p>\n","protected":false},"author":1767,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-18654","post","type-post","status-publish","format-standard","hentry","category-personligt"],"_links":{"self":[{"href":"https:\/\/blogg.improveme.se\/ellenf\/wp-json\/wp\/v2\/posts\/18654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogg.improveme.se\/ellenf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogg.improveme.se\/ellenf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogg.improveme.se\/ellenf\/wp-json\/wp\/v2\/users\/1767"}],"replies":[{"embeddable":true,"href":"https:\/\/blogg.improveme.se\/ellenf\/wp-json\/wp\/v2\/comments?post=18654"}],"version-history":[{"count":0,"href":"https:\/\/blogg.improveme.se\/ellenf\/wp-json\/wp\/v2\/posts\/18654\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogg.improveme.se\/ellenf\/wp-json\/wp\/v2\/media?parent=18654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogg.improveme.se\/ellenf\/wp-json\/wp\/v2\/categories?post=18654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogg.improveme.se\/ellenf\/wp-json\/wp\/v2\/tags?post=18654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}