This fragrance brand once regarded as a leading brand

Giorgio Armani and Wholesale Cosmetic Bottle Suits Laurent perfume business contributed. For this reason, Sephora will also introduce Acqua Di Parma, perfume lines from world-renowned luxury brands such as Dior and Loewe in the perfume brand portfolio. It is understood that Mugler and Azzaro are the only two perfume brands under Clarins. Perfume, as a category of luxury beauty, has also undergone a trilogy in China,

ranging from non-use, commercial perfume to niche salon perfume, to niche perfume consumption upgrade. In 2018, L’Oreal’s luxury perfume market share has increased to 13.6 billion in 2023. Song Yuan, a senior perfume collector and founder of Aroma Expo, revealed that by the end of 2018, Diptyque’s sales accounted for a quarter of the entire Chinese niche perfume market. Data show that these two perfume brands can bring an average of 360 million euros in revenue to the Clarins Group each year. In fiscal 2018, Estee Lauder Group’s net sales rose 15.

Song Yuan pointed out that the niche perfume has been sought after in recent years because of its unique fragrance and closer to real needs. Although L’Oreal did not disclose whether it would bring Mugler and Azzaro to the Chinese market, the industry believes that given L’Oreal sees China as the world’s largest market and L’Oreal’s existing performance in China, this possibility is also Relatively large. Diptyque, Jo Malone, Acqua di Parma, Etat Libre d’Orange (Liberation Orange County), Kawakubo Rei CDG and other unpopular perfume brands in the past, now Can be seen in the Chinese market.83 million.7% year-on-year to US $ 13.. They were founded by clothing designers

Thierry Mugler and Loris Azzaro in the 1960s and 1970s. Chinese market. This fragrance brand, once regarded as a leading brand in the niche perfume sector, has grown to a scale that no longer belongs to a niche brand. Caroline Andreotti, general manager of Coty’s China Luxury Products Division of American fragrance and beauty group Coty, said in an interview with Chinese media that she found that consumers today are willing to try different, richer and more personalized perfumes. The rapid rise of the Chinese middle class has driven the development of China’s luxury beauty market. Since the opening of the first counter in Shanghai, 15 stores have been opened, including Hong Kong, China.

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