{"id":1681,"date":"2014-02-18T19:56:18","date_gmt":"2014-02-18T18:56:18","guid":{"rendered":"http:\/\/blogg.improveme.se\/martinarichter\/?p=1681"},"modified":"2014-02-18T19:58:08","modified_gmt":"2014-02-18T18:58:08","slug":"antligen-maste-kosmetikforetagen-bli-arliga","status":"publish","type":"post","link":"https:\/\/blogg.improveme.se\/martinarichter\/2014\/02\/18\/antligen-maste-kosmetikforetagen-bli-arliga\/","title":{"rendered":"\u00c4ntligen m\u00e5ste kosmetikf\u00f6retagen bli \u00e4rliga"},"content":{"rendered":"<p>EU har sedan l\u00e4nge regler vad kosmetiska produkter f\u00e5r inneh\u00e5lla. Men n\u00e4r det g\u00e4ller marknadsf\u00f6ringen har det varit fritt fram f\u00f6r f\u00f6retagen att p\u00e5st\u00e5 n\u00e4stan vad som helst.<\/p>\n<p>Nu ser det i alla fall ut som om det kommer att ske en f\u00f6r\u00e4ndring. F\u00f6rra \u00e5ret kom n\u00e4mligen en ny EU-f\u00f6rordning (655\/2013) ut om p\u00e5st\u00e5enden med ett v\u00e4gledningsdokument. Cosmetics Europe har \u00e4ven tagit fram en uppf\u00f6randekod om ansvarsfull reklam och marknadskommunikation.<\/p>\n<p>Man har f\u00f6rst\u00e5tt att konsumenterna idag ofta st\u00e4lls inf\u00f6r m\u00e5nga olika p\u00e5st\u00e5enden om kosmetiska produkters effekt. N\u00e4stan alla anv\u00e4nder hudv\u00e5rdsprodukter idag och det \u00e4r ju givet att man m\u00e5ste kunna lita p\u00e5 den information man f\u00e5r. Att p\u00e5st\u00e5 att en creme tar bort rynkor p\u00e5 tex. en vecka \u00e4r oseri\u00f6st.<\/p>\n<p>H\u00e4r n\u00e5gra av kraven som finns med:<\/p>\n<p>.\u00a0\u00a0\u00a0 Man f\u00e5r inte p\u00e5st\u00e5 att en produkt har s\u00e4rskilda (dvs. unika) egenskaper om liknande produkter har samma egenskaper.<\/p>\n<p>.\u00a0\u00a0\u00a0 P\u00e5st\u00e5endena ska vara tydliga och begripliga f\u00f6r den genomsnittliga slutanv\u00e4ndaren.<\/p>\n<p>.\u00a0\u00a0\u00a0 Om det anges p\u00e5 produkten att den inneh\u00e5ller en viss ingrediens m\u00e5ste denna avsiktligt ing\u00e5 i produkten.<\/p>\n<p>Underbart, s\u00e4ger jag!<\/p>\n<figure id=\"attachment_1682\" aria-describedby=\"caption-attachment-1682\" style=\"width: 389px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blogg.improveme.se\/martinarichter\/files\/2014\/02\/photoshop-face-cream-works-miracles.w654.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1682\" alt=\"\u00c4ven retuscherade bilder vilseleder konsumenterna s\u00e5 att de tror att produkten ger perfekt hy.\" src=\"http:\/\/blogg.improveme.se\/martinarichter\/files\/2014\/02\/photoshop-face-cream-works-miracles.w654.jpg\" width=\"399\" height=\"511\" srcset=\"https:\/\/blogg.improveme.se\/martinarichter\/files\/2014\/02\/photoshop-face-cream-works-miracles.w654.jpg 399w, https:\/\/blogg.improveme.se\/martinarichter\/files\/2014\/02\/photoshop-face-cream-works-miracles.w654-234x300.jpg 234w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\" \/><\/a><figcaption id=\"caption-attachment-1682\" class=\"wp-caption-text\">\u00c4ven retuscherade bilder vilseleder konsumenterna s\u00e5 att de tror att produkten ger perfekt hy.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EU har sedan l\u00e4nge regler vad kosmetiska produkter f\u00e5r inneh\u00e5lla. Men n\u00e4r det g\u00e4ller marknadsf\u00f6ringen har det varit fritt fram f\u00f6r f\u00f6retagen att p\u00e5st\u00e5 n\u00e4stan vad som helst. Nu ser det i alla fall ut som om det kommer att ske en f\u00f6r\u00e4ndring. F\u00f6rra \u00e5ret kom n\u00e4mligen en ny EU-f\u00f6rordning (655\/2013) ut om p\u00e5st\u00e5enden med &#8230; <a title=\"\u00c4ntligen m\u00e5ste kosmetikf\u00f6retagen bli \u00e4rliga\" class=\"read-more\" href=\"https:\/\/blogg.improveme.se\/martinarichter\/2014\/02\/18\/antligen-maste-kosmetikforetagen-bli-arliga\/\" aria-label=\"L\u00e4s mer om \u00c4ntligen m\u00e5ste kosmetikf\u00f6retagen bli \u00e4rliga\">L\u00e4s mer<\/a><\/p>\n","protected":false},"author":6622,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1681","post","type-post","status-publish","format-standard","hentry","category-okategoriserad"],"_links":{"self":[{"href":"https:\/\/blogg.improveme.se\/martinarichter\/wp-json\/wp\/v2\/posts\/1681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogg.improveme.se\/martinarichter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogg.improveme.se\/martinarichter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogg.improveme.se\/martinarichter\/wp-json\/wp\/v2\/users\/6622"}],"replies":[{"embeddable":true,"href":"https:\/\/blogg.improveme.se\/martinarichter\/wp-json\/wp\/v2\/comments?post=1681"}],"version-history":[{"count":0,"href":"https:\/\/blogg.improveme.se\/martinarichter\/wp-json\/wp\/v2\/posts\/1681\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogg.improveme.se\/martinarichter\/wp-json\/wp\/v2\/media?parent=1681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogg.improveme.se\/martinarichter\/wp-json\/wp\/v2\/categories?post=1681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogg.improveme.se\/martinarichter\/wp-json\/wp\/v2\/tags?post=1681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}