The 90 ’s, due to United States new exhibitions and street culture, NIKE has not only met success in the sports community, intends to expand its production of multi-source involved in the street X-GAME. When in the street culture and sports brands, NIKE is nothing more than a second-rate brand. NIKE realized that wants to play tricks in street campaigns not only need good quality and top technology, in terms of publicity is the biggest problem. So air force 1 low uk hey decided to use in basketball that year’s policy is the use of celebrities with their sneakers. Then NIKE has selected the most common are GAME:SKATEBOARD (skateboarding) as a cultural entry points into joints. Their high prices of ZOOYORK skateboards as a very famous at that time to sign their statements in the skateboarding community.
Publicity strategy figured out, but big gaps in market positioning, is that in terms of high technology, NIKE’s product URL and E-CUE, for professional use NIKE skateboarding shoes these 2 latest ZOOMAIRSQUARE insole technology that let users to make more visible the effect of AIR shock, there’s the new wear-resistant materials and breathable materials. Their position is professional skateboarding players. But no product on the low end, NIKE immediately aware of the problem, because NIKE know that they need to occupy markets, low-end is the main battleground in this class of consumers. They occasionally engage in skateboarding, as entertainment, but compared to professionals, does not require such a high technical content. But a focus on practicality and style so that normal wear. At this time, NIKE retro AIRFORCEONE successfully on the market, not by the mens nike blazer mid DUNK, markets life, AF1 has approached the end of the last, then the ***DUNK in the market but also have not developed fully. NIKE designers, plans to release a modified version of the NIKE DUNK filled position vacancies in the skateboarding community last product is our today’s hero DUNK SB. New design reclassified DUNK, a leisure version of the low barrel DUNK
LOW and high barrel of the original design of DUNKHI. In terms of features and a more detailed classification. As the low end of the original design of the positioning of the DUNK is generally casual shoes, their work material is also the most common, is a normal DUNK after DUNK as the original version improved alternatives to DUNK, technically is not changed, only cheesemaker in beautiful change our tongues and throw in an additional pair of laces are designed to increase a different match. (BTW: we General said of DUNK b actually is DUNK) zhihou is positioning low-end skateboard community and high-end leisure of DUNKSB, he in General of prototype of DUNK based Shang increased has super thick shoes tongue, increased of shoes itself of skateboard FEEL and comfort degrees, and DUNK as has more a article extra of carrying, most most important of is put insoles modified into has contains quite technology content of ZOOMAIR insoles, shock absorbers effect absolute first-class. Say it’s improved version of the regular Edition DUNK after DUNK