{"id":1365,"date":"2013-01-18T16:03:50","date_gmt":"2013-01-18T15:03:50","guid":{"rendered":"http:\/\/blogg.improveme.se\/robinstrandberg\/?p=1365"},"modified":"2013-01-18T16:09:45","modified_gmt":"2013-01-18T15:09:45","slug":"esc-loggan-ar-har","status":"publish","type":"post","link":"https:\/\/blogg.improveme.se\/robinstrandberg\/2013\/01\/18\/esc-loggan-ar-har\/","title":{"rendered":"ESC loggan \u00e4r h\u00e4r!"},"content":{"rendered":"<p style=\"text-align: center\"><em>&#8211; I \u00e5r ville vi att logotypen skulle vara modern, vacker och specifik f\u00f6r just Malm\u00f6 2013. Fj\u00e4rilen \u00e4r en art som finns i o\u00e4ndligt m\u00e5nga variationer, precis som vi m\u00e4nniskor. Den st\u00e5r \u00e4ven f\u00f6r f\u00f6r\u00e4ndring, f\u00f6rvandling, frihet och sk\u00f6nhet, s\u00e4ger Martin \u00d6sterdahl.<\/em><\/p>\n<p style=\"text-align: center\"><em>\u2013 Arbetet b\u00f6rjade med att hitta den gemensamma n\u00e4mnaren hos SVT, Eurovision Song Contest, Sverige som land och Malm\u00f6 som stad. Vi kom fram till utg\u00e5ngspunkten att alla \u00e4r lika och v\u00e4lkomna. Konceptet handlar om hur m\u00e4nniskor blir starkare tillsammans. D\u00e4rav kopplingen till Fj\u00e4rilseffekten och fj\u00e4rilen som logotyp, ber\u00e4ttar Peter Olsson W\u00e4sterg\u00e5rd, projektledare p\u00e5 Happy Forsman &amp; Bodenfors, som \u00e4r byr\u00e5n bakom konceptet.<\/em><\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1366\" src=\"http:\/\/blogg.improveme.se\/robinstrandberg\/files\/2013\/01\/butterfly.jpg\" alt=\"\" width=\"650\" height=\"366\" srcset=\"https:\/\/blogg.improveme.se\/robinstrandberg\/files\/2013\/01\/butterfly.jpg 650w, https:\/\/blogg.improveme.se\/robinstrandberg\/files\/2013\/01\/butterfly-300x168.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p style=\"text-align: center\">\n<p style=\"text-align: center\"><strong>Och vad anser d\u00e5 lilla jag?<\/strong><span style=\"text-align: center\"> Jag gillar loggan, verkligen. Jag tycker den \u00e4r skit snygg! Tanken bakom den och f\u00f6rklaringarna till hur den kom till k\u00e4nns dock redan s\u00e5 f\u00f6ruts\u00e4gbart. Det k\u00e4nns bara s\u00e5 himla svenskt \u00f6ver det hela. Inte s\u00e4rskilt f\u00f6rv\u00e5nande direkt. Det hade man ju fattat f\u00f6r l\u00e4ngesen att loggan skulle bygga p\u00e5 Sveriges tre visa ord: M\u00e5ngfald, att alla \u00e4r lika mycket v\u00e4rda, samt gemenskap.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; I \u00e5r ville vi att logotypen skulle vara modern, vacker och specifik f\u00f6r just Malm\u00f6 2013. Fj\u00e4rilen \u00e4r en art som finns i o\u00e4ndligt m\u00e5nga variationer, precis som vi m\u00e4nniskor. Den st\u00e5r \u00e4ven f\u00f6r f\u00f6r\u00e4ndring, f\u00f6rvandling, frihet och sk\u00f6nhet, s\u00e4ger Martin \u00d6sterdahl. \u2013 Arbetet b\u00f6rjade med att hitta den gemensamma n\u00e4mnaren hos SVT, Eurovision &#8230; <a title=\"ESC loggan \u00e4r h\u00e4r!\" class=\"read-more\" href=\"https:\/\/blogg.improveme.se\/robinstrandberg\/2013\/01\/18\/esc-loggan-ar-har\/\" aria-label=\"L\u00e4s mer om ESC loggan \u00e4r h\u00e4r!\">L\u00e4s mer<\/a><\/p>\n","protected":false},"author":2663,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1365","post","type-post","status-publish","format-standard","hentry","category-asikter-och-funderingar","category-livsstil"],"_links":{"self":[{"href":"https:\/\/blogg.improveme.se\/robinstrandberg\/wp-json\/wp\/v2\/posts\/1365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogg.improveme.se\/robinstrandberg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogg.improveme.se\/robinstrandberg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogg.improveme.se\/robinstrandberg\/wp-json\/wp\/v2\/users\/2663"}],"replies":[{"embeddable":true,"href":"https:\/\/blogg.improveme.se\/robinstrandberg\/wp-json\/wp\/v2\/comments?post=1365"}],"version-history":[{"count":0,"href":"https:\/\/blogg.improveme.se\/robinstrandberg\/wp-json\/wp\/v2\/posts\/1365\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogg.improveme.se\/robinstrandberg\/wp-json\/wp\/v2\/media?parent=1365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogg.improveme.se\/robinstrandberg\/wp-json\/wp\/v2\/categories?post=1365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogg.improveme.se\/robinstrandberg\/wp-json\/wp\/v2\/tags?post=1365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}