Risk warning: industry overall downside risk, the rising cost of risk.Founder securities: the elegant birds recommended inquiry interval 6.84 Yuan to 11.40Noble birds – three or four cities i toms burlap uk n China leading brands of sports shoes clothingElegant birds are rooted in China city market of 234 sports shoes clothing brands, was also the first of its a-share listing of sports shoes clothing brands, mainly engaged in the noble bird brand sports shoes, sportswear, development, design, production and sales, the company’s products are divided into ”professional sport” and ”sports and leisure” two series, with a key
emphasis on sports and leisure activities.Chinese sportswear industry has shown signs of warmthDomestic movement costumes industry in 2011 years Qian development speed more fast, since 2011 began appeared inventory, problem, Ann stepped (Ann stepped stores), industry leading enterprise in 2011 began cleanup inventor mizuno running shoes uk y, and gradually adjustment extensive type development of operating mode, currently industry adjustment has beginning: Ann stepped 2014 spring summer fair growth has by negative positive, elegant bird 2014 autumn fair growth also has to are growth. At the same time, since the beginning of last 4 quarters, sporting brand
discount Terminal have improved, partly adjusted better has entered the stage of recovery.Closely around the market demand, the company is developing a clear directionElegant birds are centered around market demand, future development strategy: in terms of market positioning, company based on differentiation competitive strategy, focusing on layout, two, three or four domestic cities, the future plans will extended to City line and five, do not compete head-on with the brands. In terms of channel development, company’s channel strategy from extensive development in the