It needed to leverage star influence to increase brand awareness

The three brand ambassadors correspond to three major brand products, including emerald bottle essence, black bandage cream and highlighter essence.Helena, a high-end skincare brand of L’Oreal Group, released an advertisement on the official Weibo, announcing the launch of Tmall Super Brand Day at 0:00 on the same day. As millennials become the new engine of consumption, brands are also moving closer to this consumer group in terms of product architecture and marketing strategies.

Throughout Acrylic Cream Jars Manufacturers the financial year, the high-end cosmetics sector increased by 10. Helena China Brand Director Liu Yang said in an interview with the media last year that Helena had previously focused more on a small number of core groups. As the brand entered a new stage

, it needed to leverage star influence to increase brand awareness. The industry believes that Helena has appointed three brand ambassadors this year to cover the three generations of old, young and middle-aged youth, especially the first use of male brand ambassadors, and the opening of the first Tmall Super Brand Day, which means that the brand is further developing the Chinese market.6% year-on-year, and profit margins increased by 20%.7% year-on-year, exceeding analyst expectations. In 2018, singer and actor Han Xue became the first brand ambassador signed by Helena.

The emerald bottle is an important product line for millennials. Among them, in the fourth quarter, the sales of the high-end cosmetics division reached 14. Among them, the use of Huachenyu is the first to explicitly target the male market. Helena ’s Chinese consumers are concentrated in the 30-40 age group. The L’Oreal Group’s high-end cosmetics division currently includes 10 brands including Oulong, Lancome, Giorgio Armani, Saint Laurent, Biotherm, Keyan’s, Helena. In 2015, it entered Tmall to test water and electricity. The L’Oreal Group mentioned in its FY2018 report that the major contribution of the high-end cosmetics sector is mainly the four major brands of Lancome, Saint Laurent, Giorgio Armani, and Coyan.

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