← Tillbaka till Improveme Bloggarkiv
Martina Richter

SKINPLAN Hur mår huden? GlossyMag

 

Att få olika råd överallt känns inte seriöst, och hur ska man veta att den superdyra krämen man har köpt verkligen är bra för just min hy? Det var precis det som Martina Richter frågade sig, och startade därefter upp SkinPlan institutet.

– Du behöver inte ha ett badrumsskåp fullt med grejer och undra ”vad är denna bra för”? Med SkinPlan har du bara exakt anpassade produkter efter DIG och vad DU behöver. Du kommer aldrig att spara så mycket pengar som när du använder dig av Skinplan och du behöver aldrig mer ens fundera på vad du ska använda för din hud!

Det säger Martina Richter, grundare och VD för företaget SkinPlan som idag finns på 90 apotek och på 12 kliniker runt om i Sverige. Förutom hudvårdsprodukterna finns där SkinPlans unika mätinstrument. Du kan göra en mätning helt gratis för att ta reda på vad du har för hud och vad just din hud behöver. Efter det får du produkter som är unikt anpassade efter dig. Efter tre veckor så kan du komma tillbaka och med en ny mätning kan vi konstatera exakt vad som har hänt i din hud.

Naturligt intresse
– Jag utgår alltid från vad vill folk ha när jag skapar en ny produkt. Det var också en sådan tanke som gjorde att jag startade upp SkinPlan. Vad är det folk vill ha egentligen?

Det som stör mig när jag handlar hudvårdsprodukter är att alla experter man konsulterar säger olika saker. De har snarare ett intresse av att sälja sitt märke än att se till att det verkligen är vad min hud behöver. Och de ska alltid sälja saker till mig som jag inte behöver. Jag ville gå till någon och säga: vad behöver just jag för min hud, och få exakt rätt grejer, säger Martina.

– Jag växte upp i Köln i Tyskland och min familj hade produktion och global försäljning av naturmedicin. Det var det företaget som tog fram Echinacea på marknaden. Från den tiden har jag fått med mig vetskapen om att naturliga ämnen kan vara otroligt läkande och hjälpsamma. Och det var bland annat där jag fick grunden till mina idéer för hudvård.

Kvalité är king
Martina Richter har en brokig bakgrund från med erfarenhet från modellbranschen, ekonomi, kommunikation, marknadsundersökningar och PR. Några av kunderna var stora internationella koncerner från skönhetsindustrin och Martina fick möjligheten att se vad som egentligen skedde bakom kulisserna i fabrikerna. Hon märkte att det inte gick rätt till med de ämnen som produkterna innehöll och vad de sades uppnå i marknadsföringen. Det kunde bara inte stämma!

–Så jag tänkte ”nu gör vi detta på rätt sätt”. Jag flyttade till Sverige och startade upp SkinPlan.  Namnet kom från att det ska vara lätt att förstå. Jag tänkte om jag kan få folk att förstå vad företaget står för med mitt namn så är det perfekt. Lär känna din hud. Ha en plan för din hud!

–Vi har läkemedelskvalité på våra produkter och använder oss av samma råvaruinköp som alla läkemedelstillverkare använder sig av. Hade vi inte haft den höga kvalitén hade inte våra kunder fått de resultat som de får efter tre veckor. Man vinner i längden på att vara ärlig, säger Martina.

Mät din hud
–Vårt mätsystem är inget nytt, det har funnits i 25 år och används framförallt för att diagnostisera olika hudsjukdomar. Det finns därför otroligt många vetenskapliga studier som visar att dessa mätinstrument fungerar och vilka ämnen man kan applicera på huden för att siffrorna ska ändras.

– Vi tog denna gamla uppfinning och gjorde om den, förenklade den och gjorde den portabel. Man kan inte förvänta sig att folk kan avsätta en massa tid för att få sin hud mätt, det måste gå snabbt. Mätningen är gratis och tar bara en minut, säger Martina. Om du inte kan eller vill göra mätningen på ett apotek eller klinik så kan du använda dig av SkinPlans OnlineCheck. Formuläret tar bara någon minut att fylla i och du får direkt svar på hur din hud mår. Gör testet HÄR >>>> 

Generationsskifte

SkinPlan räknar sig som den tredje generationens hudvård. Den första generationen var den första hudkrämen som kom från Nivea. En kräm som man hade hela livet, dag och natt. Andra generationens hudvård delades upp i de olika hudtyperna såsom torr, fet och normal hy. Sedan kom även känslig hy och mogen hy. Men tredje generationens hudvård behandlar hudens tillstånd. Huden förändras varje säsong och under hela livet. Med mätinstrumentet tar du reda på vad du befinner dig just nu.

– Målet för Skinplan: Du ska se fantastisk ut utan make up! ” Make up free”, säger Martina.

Svårigheter i branschen
–I början när jag lanserade produkten på marknaden blev jag ifrågasatt om jag är hudterapeut eller hudläkare. Men varför ska kvinnor alltid ha en skönhetsutbildning om man ska jobba med skönhet? När det gäller män är det ingen som ifrågasätter dem. Titta bara på bröderna som grundade och driver Oriflame, de är inte utbildade hudterapeuter och det är ingen som ifrågasätter dem. Men är man kvinna blir man ifrågasatt, säger Martina.

– Om jag hade varit hudläkare, biokemist, hudterapeut eller kemist hade det kanske varit enklare för mig. Men nu sysslar jag med kommunikation och istället för att utgå från vad jag TYCKER att folk ska ha så tog jag reda på vad folk vill ha. Och utifrån det så kontaktade jag och arbetade ihop med olika biokemister och hudläkare för att ta fram produkterna. På det sättet har jag fått fram det folk verkligen vill ha, säger Martina.

Vitamin C Booster
– Det var inte lätt att ta fram produkten. Jag visste vad jag ville ha men alla sa till mig att det inte GÅR att stabilisera vitamin C i flytande form. Men jag ville verkligen ha en sådan produkt eftersom jag har gått igenom otaliga studier som visar på att vitamin C är något av det bästa man kan ge sin hud. När vi kom på att kunden faktiskt skulle kunna blanda och göra serumet själv så öppnades en dörr och vi uppfann Vitamin C booster, säger Martina.

– Det är min favoritprodukt just nu. Jag tycker det är så kul att man ser effekt nästan direkt på huden. Och speciellt eftersom jag vet att detta kommer gynna mig otroligt mycket när jag blir äldre. Produkten stimulerar fibroblasterna, huden blir elastisk och så bleker den pigmentfläckar. Man kan inte överanvända det och man kan blanda den i vilken kräm eller serum som helst!

– Du behöver så otroligt lite pulver för att få bra resultat och du kan aldrig överdosera. Den bleker inte en solbränna utan det är snarare ett skydd för huden. Den stärker huden och faktum är att i medelhavsländerna så använder kvinnorna citronsaft som solskydd, säger Martina.

Varför valde du att samarbeta med GlossyBox?
– För att jag tycker att GlossyBox är en jättesmart idé. Vi människor idag är väldigt nyfikna och vill testa, känna och klämma själv. GlossyBox är ju som att ha födelsedag en gång i månaden! Och det passar oss på SkinPlan perfekt. Det är skönhetsnyfikna tjejer som prenumererar på boxen så jag tänkte att ”nu ska de få testa vår nya produkt” .…Och jag är JÄTTENYFIKEN på att få höra vad ni tycker, säger Martina och uppmanar alla att recensera produkten efter att de fått prova den.

Av: Kristina Norman, Foto: Magnus Jönsson / Madeleine Richter

1 063 svar på ”SKINPLAN Hur mår huden? GlossyMag”

  1. Hi! I’ve been following your website for a long time now and finally got the courage to go ahead and give you a shout out
    from Atascocita Texas! Just wanted to tell you keep up the
    good job!

  2. I am no longer certain where you’re getting your information, however great topic.
    I needs to spend a while finding out much more or working out more.
    Thanks for excellent information I used to be searching for this information for my mission.

  3. Hi there! I could have sworn I’ve been to this site before
    but after browsing through a few of the posts I realized it’s new to me.

    Anyways, I’m certainly happy I found it and I’ll
    be bookmarking it and checking back regularly!

  4. Hey there! This is my first comment here so I just wanted to give a
    quick shout out and say I genuinely enjoy reading through your posts.
    Can you recommend any other blogs/websites/forums
    that go over the same subjects? Thanks a ton!

  5. I’m really impressed with your writing skills and also with the structure in your weblog.
    Is this a paid subject or did you modify it your self?
    Either way stay up the nice quality writing, it’s rare to peer a great blog like this one
    these days..

  6. Do you have a spam problem on this site; I also am a blogger, and I was wondering your situation; we have developed some nice methods and we are looking
    to trade strategies with other folks, please shoot me an email if
    interested.

  7. My programmer is trying to convince me to move to .net from PHP.

    I have always disliked the idea because of the costs.
    But he’s tryiong none the less. I’ve been using WordPress on numerous websites for about a year and am nervous about switching to another platform.

    I have heard fantastic things about blogengine.net.
    Is there a way I can transfer all my wordpress posts into it?
    Any kind of help would be really appreciated!

  8. Greetings I am so delighted I found your weblog,
    I really found you by accident, while I was browsing on Google for something else, Anyhow I am here now
    and would just like to say thank you for a tremendous post and
    a all round exciting blog (I also love the theme/design), I don’t have time to look over it all at the moment
    but I have saved it and also included your RSS feeds, so when I have
    time I will be back to read much more, Please do keep up the superb job.

  9. Do you have a spam problem on this blog; I also am a blogger, and I was wondering your situation; we have created
    some nice methods and we are looking to trade strategies with others, please shoot me an email if interested.

  10. I’m impressed, I must say. Rarely do I come
    across a blog that’s both educative and engaging, and without
    a doubt, you’ve hit the nail on the head. The issue is something that not enough folks are speaking intelligently about.
    I’m very happy I found this in my hunt for something concerning this.

  11. obviously like your web-site but you need to check the spelling on several
    of your posts. Many of them are rife with spelling problems and I to find it very troublesome to
    inform the reality on the other hand I’ll definitely come
    back again.

  12. I’m really enjoying the design and layout of your blog.
    It’s a very easy on the eyes which makes it much more pleasant for me to
    come here and visit more often. Did you hire out a
    developer to create your theme? Fantastic work!

  13. Hello there, I discovered your web site by way of Google at the same time as looking for a comparable matter,
    your site got here up, it looks great. I have bookmarked it in my google bookmarks.

    Hello there, just became alert to your weblog via Google, and
    located that it is really informative. I’m going to be careful for brussels.
    I’ll appreciate in the event you continue this in future.
    A lot of people shall be benefited out of your writing.

    Cheers!

  14. When I initially left a comment I appear to have
    clicked the -Notify me when new comments are added- checkbox and from now on every time a comment is added I recieve 4 emails with the same
    comment. Perhaps there is a means you are
    able to remove me from that service? Cheers!

  15. I am extremely impressed with your writing skills
    and also with the layout on your blog. Is this a paid
    theme or did you modify it yourself? Anyway keep up the nice quality writing, it is rare to see a
    great blog like this one today.

  16. Hello! I’m at work surfing around your blog from my
    new apple iphone! Just wanted to say I love reading
    your blog and look forward to all your posts! Carry on the great work!

  17. Great beat ! I wish to apprentice even as you amend your website,
    how could i subscribe for a blog web site? The account helped
    me a applicable deal. I had been a little bit acquainted of this your broadcast provided vivid transparent concept

  18. You actually make it appear so easy along with your presentation but I
    in finding this matter to be really one thing which I think I might
    by no means understand. It kind of feels too complex and
    extremely large for me. I am having a look ahead on your
    next submit, I will try to get the dangle of it!

  19. Pretty nice post. I just stumbled upon your weblog and wanted to say
    that I have truly enjoyed surfing around your blog posts.

    After all I’ll be subscribing to your feed and I hope you write again very soon!

  20. Good day! Do you know if they make any plugins to
    help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results.
    If you know of any please share. Appreciate it!

  21. Hi there just wanted to give you a brief heads up and
    let you know a few of the pictures aren’t loading properly.
    I’m not sure why but I think its a linking issue.
    I’ve tried it in two different internet browsers and both
    show the same results.

  22. Hi exceptional blog! Does running a blog like this take a massive amount
    work? I’ve no knowledge of computer programming but I had been hoping to
    start my own blog soon. Anyway, should you have any ideas or tips for new blog owners please share.
    I understand this is off topic however I simply needed to ask.

    Cheers!

  23. I am really enjoying the theme/design of your weblog. Do you
    ever run into any browser compatibility problems? A handful
    of my blog audience have complained about my website not working
    correctly in Explorer but looks great in Safari. Do you have any suggestions to help fix this issue?

  24. Hey! I know this is sort of off-topic however I had to ask.
    Does running a well-established blog such as yours take a lot of work?
    I’m completely new to running a blog however I do
    write in my journal daily. I’d like to start a blog so I will be able to
    share my own experience and feelings online. Please let me know if you have any kind
    of recommendations or tips for new aspiring bloggers.
    Thankyou!

  25. I delight in, cause I found just what I was having a look for.
    You have ended my 4 day long hunt! God Bless you man. Have a great day.
    Bye

  26. Do you have a spam issue on this blog; I also am a blogger, and I was curious about your situation;
    we have developed some nice methods and we are looking to trade methods with others,
    why not shoot me an email if interested.

  27. When I initially commented I clicked the ”Notify me when new comments are added” checkbox and now each time a comment is added I get several e-mails with the same comment.
    Is there any way you can remove people from that service? Cheers!

  28. whoah this weblog is wonderful i love reading your posts.

    Stay up the great work! You know, lots of individuals are looking around for
    this info, you could aid them greatly.

  29. Hi would you mind letting me know which web host you’re using?
    I’ve loaded your blog in 3 different web browsers and
    I must say this blog loads a lot quicker then most.
    Can you recommend a good web hosting provider at a reasonable price?
    Kudos, I appreciate it!

  30. wonderful issues altogether, you just received a new reader.
    What might you recommend in regards to your put up that you just made a few days in the past?
    Any certain?

  31. This is very interesting, You are an overly skilled blogger.
    I have joined your rss feed and sit up for searching for extra of your great post.
    Additionally, I have shared your web site in my social networks

  32. An intriguing discussion is worth comment. There’s no doubt that that you should publish more about this subject matter, it might not
    be a taboo subject but usually people don’t speak about these subjects.

    To the next! All the best!!

  33. I think this is one of the most significant information for me.
    And i am glad reading your article. But wanna remark on few general things, The web site style is ideal, the articles is really nice : D.
    Good job, cheers

  34. Hello superb website! Does running a blog similar
    to this require a large amount of work? I’ve no knowledge
    of programming however I had been hoping to start my own blog in the near future.
    Anyway, should you have any suggestions or tips
    for new blog owners please share. I understand this is off subject but I simply needed to ask.
    Many thanks!

  35. Hey there this is kinda of off topic but I was wanting to know if
    blogs use WYSIWYG editors or if you have to manually code with HTML.

    I’m starting a blog soon but have no coding
    expertise so I wanted to get advice from someone with experience.
    Any help would be enormously appreciated!

  36. Hi! I just wanted to ask if you ever have any problems with hackers?

    My last blog (wordpress) was hacked and I ended up losing
    many months of hard work due to no back up.

    Do you have any solutions to stop hackers?

  37. First of all I want to say great blog! I had
    a quick question in which I’d like to ask if you do not mind.

    I was curious to know how you center yourself and clear your thoughts before writing.
    I have had a tough time clearing my thoughts in getting my thoughts out there.
    I truly do enjoy writing but it just seems like the first 10 to 15
    minutes are lost simply just trying to figure out how to begin. Any ideas or hints?
    Thanks!

  38. Fastidious respond in return of this matter with real arguments and telling everything on the topic
    of that.

  39. It is actually a nice and helpful piece of information. I
    am satisfied that you simply shared this
    useful information with us. Please stay us informed like this.
    Thank you for sharing.

  40. Wonderful article! This is the kind of information that should be shared around the
    web. Disgrace on the search engines for now not positioning this submit
    upper! Come on over and seek advice from my website .

    Thank you =)

  41. For most up-to-date information you have to pay a
    visit the web and on world-wide-web I found this website as a best web
    site for most up-to-date updates.

  42. Thank you, I have just been searching for information about
    this topic for a long time and yours is the best I’ve discovered till now.
    But, what concerning the bottom line? Are you positive about the source?

  43. Your means of telling the whole thing in this paragraph is actually fastidious, every one
    can easily be aware of it, Thanks a lot.

  44. It’s actually a great and helpful piece of information. I’m glad that
    you just shared this useful information with us. Please keep us informed like this.
    Thanks for sharing.

  45. Please let me know if you’re looking for a article author for your blog.
    You have some really great articles and I believe I would be a good asset.
    If you ever want to take some of the load off, I’d love to write
    some content for your blog in exchange for a link
    back to mine. Please blast me an email if interested.

    Kudos!

  46. hello!,I like your writing so much! percentage we communicate extra approximately your post on AOL?
    I need an expert in this area to unravel my problem.
    May be that is you! Looking ahead to look you.

  47. My developer is trying to persuade me to
    move to .net from PHP. I have always disliked the idea because of the expenses.
    But he’s tryiong none the less. I’ve been using Movable-type on numerous websites for
    about a year and am worried about switching to another platform.
    I have heard very good things about blogengine.net. Is there a way
    I can import all my wordpress posts into it?

    Any kind of help would be greatly appreciated!

  48. Hi, I do believe this is an excellent site. I stumbledupon it 😉
    I’m going to return yet again since I saved as a favorite
    it. Money and freedom is the best way to change, may you be rich and continue to help other people.

  49. Fantastic web site. A lot of helpful information here.

    I’m sending it to a few pals ans also sharing in delicious.

    And naturally, thanks on your effort!

  50. Heya! I’m at work surfing around your blog from my new iphone!
    Just wanted to say I love reading your blog and look forward to all
    your posts! Keep up the outstanding work!

  51. It’s the best time to make a few plans for the future and it’s time to be happy.

    I’ve learn this submit and if I could I wish to suggest you some interesting things or advice.
    Maybe you can write next articles regarding this article.

    I wish to learn more things about it!

  52. Hey! Would you mind if I share your blog with
    my myspace group? There’s a lot of people that I think would really
    enjoy your content. Please let me know. Many thanks

  53. I blog quite often and I really appreciate your information. This article has really peaked my interest.
    I’m going to take a note of your website and keep checking for new information about once a week.
    I opted in for your RSS feed as well.

  54. Hey there I am so thrilled I found your webpage, I really found you
    by error, while I was researching on Bing for something else, Anyways
    I am here now and would just like to say thanks for a marvelous post and a all round exciting blog (I also
    love the theme/design), I don’t have time to browse it all at
    the moment but I have bookmarked it and also included your RSS feeds, so when I have time I will be back to
    read much more, Please do keep up the awesome work.

  55. I was suggested this blog by my cousin. I’m no longer positive whether
    or not this post is written by way of him as no one else understand such detailed about
    my difficulty. You are amazing! Thank you!

  56. Wonderful website. Plenty of useful information here. I am sending it to several
    buddies ans also sharing in delicious. And certainly, thanks to your sweat!

  57. Thanks for any other informative site.
    The place else may I get that kind of info written in such an ideal approach?
    I’ve a undertaking that I am simply now operating on, and I’ve been at
    the look out for such info.

  58. Good day! I could have sworn I’ve visited this site before but after going through a few of the posts I realized it’s new
    to me. Regardless, I’m definitely pleased I came across it and I’ll
    be book-marking it and checking back frequently!

  59. Hello it’s me, I am also visiting this web page daily, this site is really fastidious and the users are
    really sharing fastidious thoughts.

  60. Hi there, I log on to your blog on a regular basis. Your humoristic style
    is witty, keep doing what you’re doing!

  61. Amazing! This blog looks just like my old one!
    It’s on a entirely different subject but it has pretty much the same page layout and design. Excellent choice of colors!

  62. What’s up everybody, here every person is sharing such experience, therefore it’s good to read this
    blog, and I used to pay a quick visit this webpage daily.

  63. Heya! I understand this is somewhat off-topic
    however I needed to ask. Does operating a well-established blog such as
    yours take a large amount of work? I am completely new to running a blog however I do write in my
    diary daily. I’d like to start a blog so I will
    be able to share my own experience and thoughts online. Please let me know if you have any kind of suggestions or tips
    for brand new aspiring blog owners. Thankyou!

  64. Do you mind if I quote a few of your posts as long as I provide credit and sources back to your blog?
    My blog site is in the very same niche as yours and my visitors would definitely benefit from a lot of the information you present here.
    Please let me know if this alright with you.
    Many thanks!

  65. Heya are using WordPress for your site platform? I’m
    new to the blog world but I’m trying to get started and set up my own. Do you need any coding knowledge
    to make your own blog? Any help would be really appreciated!

  66. Thanks a bunch for sharing this with all people you actually recognise what you are
    speaking approximately! Bookmarked. Kindly additionally consult with my site =).
    We can have a link change contract among us

  67. Amazing issues here. I’m very satisfied to peer your post.

    Thanks a lot and I’m having a look forward to touch you.
    Will you please drop me a e-mail?

  68. Thank you, I’ve just been searching for information approximately this subject for a while and yours is the best I’ve discovered so far.
    However, what about the conclusion? Are you certain about the supply?

  69. Unquestionably imagine that that you said. Your favourite reason seemed to be on the net the easiest factor to remember
    of. I say to you, I certainly get annoyed at the same
    time as folks consider concerns that they just don’t
    realize about. You controlled to hit the nail upon the top
    and outlined out the whole thing without having side-effects , other folks can take a signal.
    Will likely be again to get more. Thanks

  70. Hi! Would you mind if I share your blog with my myspace
    group? There’s a lot of people that I think would really enjoy your content.
    Please let me know. Many thanks

  71. Oh my goodness! Amazing article dude! Thank you so
    much, However I am experiencing problems with your RSS.
    I don’t understand why I am unable to subscribe
    to it. Is there anybody having the same RSS issues? Anyone that knows the solution can you kindly respond?
    Thanx!!

  72. Hello! This post could not be written any better! Reading through this post reminds
    me of my good old room mate! He always kept chatting about this.

    I will forward this article to him. Fairly certain he will have a
    good read. Many thanks for sharing!

  73. My family always say that I am wasting my time here at web, but I know I am getting experience
    every day by reading such nice articles or reviews.

  74. Great items from you, man. I’ve take note your stuff previous to and you are just extremely fantastic.
    I actually like what you have bought here, really like what you’re stating and the
    way in which wherein you say it. You are making it enjoyable and you
    continue to take care of to keep it wise. I can not
    wait to learn far more from you. This is really a terrific site.

  75. Spot on with this write-up, I really think this amazing site needs a lot more attention. I’ll probably
    be returning to read more, thanks for the information!

  76. I think the admin of this site is genuinely working hard in support of his web
    page, for the reason that here every stuff is quality based stuff.

  77. Howdy! I could have sworn I’ve visited this website before
    but after looking at a few of the posts I realized it’s new to me.
    Regardless, I’m definitely delighted I stumbled upon it and I’ll
    be book-marking it and checking back often!

  78. I know this web page provides quality dependent articles and additional stuff, is there any other website which provides these kinds of stuff in quality?

  79. My partner and I absolutely love your blog and find most of your post’s to be what precisely I’m looking for.
    Do you offer guest writers to write content in your case?
    I wouldn’t mind writing a post or elaborating on many of the
    subjects you write about here. Again, awesome web site!

  80. Does your website have a contact page? I’m having a tough time locating it but,
    I’d like to shoot you an email. I’ve got some ideas for your blog you might be interested
    in hearing. Either way, great site and I look forward to seeing it improve over
    time.

  81. Excellent weblog here! Also your website quite a
    bit up very fast! What host are you using? Can I get your associate hyperlink in your host?
    I wish my site loaded up as fast as yours lol

  82. Admiring the time and energy you put into your website and in depth
    information you provide. It’s great to come across a blog every once in a while
    that isn’t the same old rehashed information. Great read!

    I’ve saved your site and I’m adding your RSS feeds to my Google account.

Kommentarer är stängda.