IMCAS, International Master Course on Aging Skin är en kongress som gjort sig känd i hela världen. Här träffas årligen läkare och kirurger för att upptäcka nyheter samt vidareutbilda sig inom anti-ageing. Här i Paris berättade Michael Moretti, strategisk analytiker på området att denna industri upplevt en global ökning på 8,5% från förra året. USA är störst på estetiska behandlingar, dubbelt jämfört med Europa.
Konsumenterna investerar hellre på att föryngra ansiktet än kroppen, så fillers och botulinum toxinbehandlingar är fortfarande störst.
Företagsledare från världens största koncerner berättade om sina nya planer och marknadens utveckling. Man har börjat analysera den kvinnliga målgruppen och fått reda på att 83% är bekymrade över sina rynkor men bara 2,7% gör en behandling. Här måste vi agera, menade dom. Man vill därför nå ut till alla kvinnor och förklara att det är helt naturligt att fräscha upp sitt utseende, man ska inte vara orolig. Ett av företagen har arbetat fram en ny slogan ” Ageing well!”.
Galderma, som har bla. fillern Restylane har döpt om sitt företag till Nestlé Skin Health. Nu satsar man på nya innovationer.
Ett företag som fick mycket uppmärksamhet är MiraDry. Dom har tagit fram en ny behandling mot hyperhidros, dvs. extremt mycket svettningar. Dessa personer har hittills bara kunnat behandlas med botox, två till tre gånger om året. Mycket smärtsamt! Nu med MiraDry kan man göra en till två behandlingar och så svettas man inte mer under armarna, för alltid!
Stylage har tagit fram en ny hudvårdsserie Skin PRO som innehåller källvatten från egen källa, Treignac, blandat med sin egna hyaluronsyra. Mer om denna serie i nästa gång.
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MiraDRY kommer att bli stort i Sverige. Idag behandlas alla med Botox flera gånger om året och det är smärtsamt. Nu kan man göra en till två behandlingar och så svettas man aldrig mer. Detta kommer även att sparar mycket pengar för Landstingen och Försäkringskassan. Sen är det också så att det finns personer som inte alls vill svettas. Affärsfolk, arbetare och då är det också passande. Det finurliga är att det även avlägsnar håret under armarna för gott.
Hej!
Berätta mer om MiraDRY. Kommer den till Sverige? Är det injektioner? Hur påverkas kroppen av den uteblivna svettningen – svettas du då MER på något annat ställe?
kram
/ k