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Martina Richter

Desperate Housewives

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Det pågår ett desperat sökande efter anti-ageing produkter. Detta har också de stora hudvårdsföretagen märkt  i sina marknadsundersökningar och gör därför ALLT för att tillgodose ”the Desperates”.

De hittar på ingredienser med fantasifulla namn och helst ska det likna namnet Botox. Allergan som äger namnet Botox har stämt flera hudvårdsföretag som försökt likna deras namn Botox på cremer.

L’Oréal blev i år dömda av Marknadsdomstolen för att dom påstod att deras skönhetskrämer skulle minska eller ta bort rynkor. Tyvärr kunde dom inte bevisa detta i domstolen. Några månader efter domen visade det sig att LÓreal struntade i domen och fortsatte med den otillåtna marknadsföringen.

Så ni förstår att det är inte bara konsumenterna som verkar desperata utan även hudvårdsföretagen.

Alltfler företag har då satsat på att ha glykolsyra i alla sina produkter som i rengöring, dagcreme, nattcremer, masker, serum mm.

Glykolsyra är bra och verkar ant-ageing men den skall användas med försiktighet och absolut inte varje dag.  Det blir en stor påfrestning för huden om man dagligen löser upp det protein som hudcellerna är upbyggda av. Man kan faktiskt se på dom som har använt glukolsyra en längre tid. Huden har då små, små torrhetstynkor överallt och ser sliten ut. Skulle man mäta med SkinPlans vetenskapliga hudanalys så har dessa personer  mycket låga värden, vilket bevisar att hudens barriärfunktion är ur balans.

Mitt tips, ta det lugnt och se bara till att din hud känns bra med en creme du gillar.

Resulatet efter 30 dagars användande av La Mer på ena sidan och Nivea på den andra sidan.
Resultatet efter 30 dagars användande av La Mer på ena sidan och Nivea på den andra sidan. Källa Daily Mail.

345 svar på ”Desperate Housewives”

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